Citations & Local SEO (Search Engine Optimization)


Do you remember a time where you would open the phone book to the yellow pages to find a local plumber? Those days are long gone, but people are still looking for a local plumber. Now they look online.

Listing (citing) your business on over multiple business listing sites will ensure you're listed with all the other local business of the same industry, regardless of which search-site a potential customer is using.

Local SEO ensures a business is doing all it can to be a search result. Being listed on the first page is most important. Being ranked one of the top 3 is even better. While this step may seem trivial for some companies, its worth noting that ranking #1 in Google and getting featured doesn't guarantee you will get promoted through your website or blog!

As soon as people start searching those terms online they'll likely find more niche words using similar phrasing (e.g., "low cost" vs.) thus increasing their chances of finding relevant results - but once these are found there's nothing stopping them from coming back later with keywords like "best home repair service", etc..

Local SEO Goes a Long Way

Listings like Bing Maps, Yelp, Angie's List, and many more will help bring in business from users on those sites as well as push your business towards the top of search results.

Give it a try...

Try going to Google.com and search for '[your industry] near me'. For example, if you own a plumbing company try searching for plumber near me. Is your business listed on the 1)first page of results, 2)top 3 businesses, or 3)listed at all?



Over 50% of customers will click one of the top three results. If your business does not meet any of those 3 checks, you're missing out on potential customers. We need to fix that...

How do customers find businesses?

  • Discovery - users discover your business.

  • Direct Search - they searched specifically for your business.

  • Branded Search - users search for a brand you provide in your industry.